Message from the Chair of the Board of Directors, Her Royal Highness Princess Haifa bint Faisal bin Abdulaziz
Building on a strong institutional foundation, Zahra Association continues to raise breast cancer awareness and empower its beneficiaries through a holistic, impact-driven approach. Guided by Saudi Vision 2030, we are committed to creating lasting, sustainable change through an ambitious development strategy.
The Association continues to achieve significant milestones through an integrated portfolio of programs and initiatives. By expanding public awareness, strengthening early detection, upskilling healthcare practitioners, and empowering patients and survivors, these efforts have driven a vital shift: moving beyond raising basic awareness toward fostering proactive health practices and elevating quality of life
This impact is reflected in tangible outcomes and key performance indicators that demonstrate the scale of these efforts. Supported by effective strategic partnerships and a strong media presence, the Association has successfully extended its message to wider audiences, solidifying its position as a leading enabler within the non-profit healthcare sector
These achievements are the result of a collective effort, made possible by the dedication of our team, the contributions of our volunteers, and the steadfast support of our partners and sponsors. Together, they have played a pivotal role in enabling the Association to fulfill its mission and maximise its social impact
Looking ahead, the Association remains committed to building on this momentum, expanding the reach of its programmes, and creating an even greater impact – bringing its mission to life and helping improve the health and well-being of the community.
EST.
1997
19 Year
of Experites
Our Story
Our journey began with a deeply personal story – one where the profound pain of loss was transformed into a beacon of hope.
In 1994, while pursuing her master’s degree in the United States, Dr. Souad Bin Amer received the devastating news that her mother had been diagnosed with breast cancer. Despite her education and knowledge, Dr. Souad came face-to-face with a challenging reality: a profound lack of public awareness and understanding of the disease.
From that deeply personal experience, a spark of hope emerged in her mother’s heartfelt wish before her passing: “Women need to be aware of this. They must learn, take care of themselves, and get screened.” That wish became the foundation of an ambitious vision and a lifelong promise. What began as community awareness efforts in 1997 grew steadily, culminating in 2007 with the official establishment of Zahra Association as Saudi Arabia’s first organisation dedicated exclusively to breast cancer awareness and support.
Our Vision
Together we strive towards a breast cancer-free society.
Our Mission
Supporting and empowering the community to combat breast cancer and achieve sustainable development.
Strategic Objectives
- Spread health awareness about breast cancer and promote early screening culture.
- Reduce late-stage diagnoses and lower related mortality rates.
- Provide psychological and social support for patients and their families throughout treatment.
- Build effective partnerships with healthcare and educational institutions in the Kingdom.
- Empower women with reliable health information and strengthen prevention practices.
- Support research initiatives and studies related to breast cancer.
- Expand awareness campaigns to reach all segments of society.
Association Registration Certificate
